Capricornia Pool Maintenance

Client:

Capricornia Pool Maintenance is a local and family owned business providing weekly, fortnightly and monthly pool cleaning services for residential and commercial swimming pools in the Rockhampton and Yeppoon areas. They also provide a range of equipment that is essential for swimming pools such as pumps, filters, cleaners, chlorinators and chemicals.

While the repairs and maintenance arm of the business was going strong and steady, Capricornia Pool Maintenance wanted to increase the number of clients that they had signed up for regular pool maintenance and cleaning services, as these services provide the business with steady and regular cash flow, enabling them to focus on and grow in other areas.

Objectives:

• Emphasise regular pool maintenance and cleaning services
• Provide customers with a clear pricing model
• Sell customers on the energy-saving benefits of upgrading their pumps and equipment

Outcomes:

After conducting market research for the pool maintenance industry, we discovered that when browsing websites for a provider, the number one piece of information that consumers are looking for is price. They favour brands and websites that have a clear price list that is easy to locate. For that reason, we decided to put Capricornia Pool Maintenance’s package pricing on the homepage of the website – as soon as users land on the site, they know whether or not this service is within their budget.

Large banners with calls to action informing customers of the potential to save $700 a year on power bills drive traffic from the homepage onto the equipment pages and a ‘get in touch’ button that is linked to a pop-up contact form makes it quick and simple for users to ask any questions they might have at any time of the day.

Overall, the new Capricornia Pool Maintenance website offers customers an enjoyable user experience while maintaining a clean and professional aesthetic that is in line with the brand personality.