Charlestown Steering

Client:

Charlestown Steering Service was established over 50 years ago and has built an unbelievably loyal clientele base. They provide a wide range of mechanical services outside of just steering including logbook servicing, diagnostics, brake & clutch servicing, air conditioning and general mechanical repairs.

In 2012 the original business owner Kerry retired and Stuart Hughes took over the business – Stuart had been working with Kerry for over 20 years and kept all of the same staff, affordable prices and dedication to providing quality mechanical services to their faithful customers.

Charlestown Steering Service have a great reputation with everyone in their local area, but in order to grow their existing client base, they needed to push the business online with a strong brand and website.

Objectives:

• Design a recognisable brand and logo.
• Develop an attractive website that appeals to both existing customers as well as new customers.
• Provide the client with a website that is easy for them to maintain themselves, enabling the reduction of website maintenance costs.

Outcomes:

Charlestown Steering Service’s previous online presence was minimal, consisting of a small unbranded website and a few directory listings, so we were starting with a clean slate. The website that Blacksheep Creative developed for the business uses the most up-to-date technology and content management system to ensure that the website operates smoothly on all devices including smart phones, while also being built in a manner that makes it easy for the client to update their content themselves.

The new website includes a new logo that is minimal yet effectively communicates Charlestown Steering Service’s brand identity. The home page features clearly labelled boxes that indicate the wide scope of mechanical services on offer and directs users to additional information.

The end result for Charlestown Steering Service is a professional website that can be easily maintained and kept up to date. It is built on a very versatile platform, ensuring that as new technology and methods of developing websites arise, the site will be able to comply with the new standards with minimal effort or cost.