Home Room

Client:

Home Room is a one-stop-shop for people building new houses or homeowners looking to renovate. Their product range includes everything from doors and security screens through to blinds, shutters and vinyl flooring. Their impressive showroom based in Mackay displays a huge variety of their available product range and colour options.

When Blacksheep Creative first started working with Home Room, they were originally called ‘Designer Timber Doors’. This brand was confusing to consumers as they clearly offered a much wider product range then just timber doors. It was also shutting out consumers who thought that they only offered high-end products when in fact their product range was so extensive that they were able to cater to just about every budget.

Objectives:

• Create a new brand for Designer Timber Doors that encompasses their entire product range and appeals to a wider variety of consumers.
• Develop a brand new website that showcases their full product range and drives foot traffic into their impressive show room.
• Highlight their free measure & quote and colour consultation services.

Outcomes:

The new Home Room brand and logo is much more effective at informing potential customers about the full product range that the business offers. The imagery, colours and style of the logo are much more inviting to customers from a range of different budgets, not just those looking for high-end or ‘designer’ products.

The new website categorises the available information in a manner that is much easier to follow and makes it easier for users to locate what they are looking for. There are constant calls to action encouraging users to visit the show room or to organise a free measure and quote service, and the responsive design means that the website looks great on both desktop computers and mobile devices.